Having a personal branding shoot can impact your business for the better and here's why
Have you ever thought about having a personal branding shoot for your business but something has held you back? Maybe fear, money or time?
In today’s blog, I’m going to be showing you some of the ways that a personal branding shoot can impact your business for the better.
CONFIDENCE
Confidence is probably the biggest challenge that holds business owners back from having a shoot. But the benefits outweigh the feeling of fear greatly.
When I asked my audience “how would having a shoot impact your business” they came back with the following statements:
– It would make me feel so much more confident with my business, I would be able to post things and have a good visual representation of my products on my social platforms and online shop. It would also alleviate stress and help me with time management as I could spend my time on other things
– I would feel confident, excited and energised – all of which I could put into my business
– Definitely more confident marketing myself as part of my business. I imagine it would then lead to more clients and readers
Confidence is key and unlocks so much goodness within yourself personally but your business too. Your self-esteem and self-worth will improve. It will also make marketing and selling to your audience so much easier.
content
Ask yourself this, if you had professional images that showed what you do, how you do it and who you are, how would that make you feel? Confident? Excited? Professional?
Having a bank of high-quality images for you to use in your digital marketing is only ever a good thing. You can show up online with ease and not ever think “this photo isn’t very good but I need to post something”. It will make content creation SO much easier and give you new images to work with for a long time.
BRAND BUILDING
Investing in your business can be scary. Trust me, I know first hand. But we’re not doing ourselves any favours by staying in our comfort zone. By doing things that scare us or nudge us out of our comfort zone, we’re able to see our growth. Emotionally, mentally and physically.
By choosing to work with a pro photographer, it shows how professional and serious you are about your business. It shows you care. It shows that quality is important to you. It shows that you want to build your business and be seen as the go-to person in your niche.
time
Time is one of the most valuable things to us humans. We want to spend it doing great work, having fun and being with the people that light us up the most. If that is the case, why do we spend so much time on tasks that don’t bring us joy? Or that we aren’t particularly skilled in?
Photography is not just pointing a camera at something and pushing one single button. There are a whole host of factors that go into it to create really authentic images. If photography isn’t your jam then outsource it to someone who loves it. It’ll save you SO much time, money and energy that you could be putting into other areas of your business.
fun
One last thing to end on. Having a shoot for your business is fun. Like, SO MUCH FUN. It gives you a chance to get spruced up, looking and feeling your best and having that documented. We always get our phones out for special events, birthdays, baby showers, weddings – but building, running and being the face of a small business is a life event worth remembering too. So have fun with it and try not to put too much pressure on yourself.
In fact, I’m taking my own advice and have booked in a brand shoot myself for this week. Stay tuned on Instagram for an update!
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