What to wear for your photoshoot
Planning what to wear for your personal branding session is a lot of fun but can be a little bit stressful. Here are my top tips on choosing what to wear for your personal branding session.
Plan 3-5 outfits
To start things off, I’d recommend planning between 3-5 outfits. You might not wear all of them on your session but at least you have options if you change your mind. I can always offer my opinions on the day based on the locations I take you to as well.
Everyone’s business is so different and so is your personal style. Wear what you would be happy in if you bumped into a client in the street. If you get stuck, it’s always good to have a mixture of smart (or dressy), smart/casual and casual outfits. This will ensure you have a variety of images which can be used in different scenarios.
Feel your best
I want you to wear clothes that make you feel AMAZING. Comfort is key here. You should wear clothes that are comfy, that you feel your best in and that highlight areas of your body that you like.
What colours should I wear?
For colours, you should choose tones that reflect your brand. When I had my brand photos done, I stuck to my brand colours which are pastel tones. I wore a light blue jacket and then swapped this for a light pink t-shirt.
Sticking to solid colours is always a good choice as small, repetitive patterns can cause image strobing or what’s known as moiré. Can you see the wavy pattern in the jacket on the left hand side? The orange and blue swirls? This is an example of moiré and occurs when wearing certain fabrics and repetitive patterns.
It’s likely that we’ll be working closely together to choose the right location for your shoot. When choosing a location, I always think about the colours of the space and you should be mindful of this when choosing your clothes too. You don’t want to blend into your surroundings too much and you also don’t want to be clashing either. A good guide to seeing what colours work together is looking at a colour wheel.
The colours that are opposite on the wheel are called complimentary colours. It means that these colours will look great and more vibrant when they’re next to each other. The colours that sit next to each other on the wheel are called Analogous colours. These colours are in harmony with one another. Usually because they’re either all cool or all warm colours.
When choosing what outfits to wear, we can’t forget about undergarments. They are the foundations to a great outfit. If you’re wearing items of clothing that are figure-hugging, I recommend wearing underwear that has no VPL. For the top half, be mindful if you’re wearing sheer tops that are made from chiffon or cotton – you should wear a bra or vest that is plain and nude so the colour and pattern of your undergarment can’t be seen through the fabric.
Try on your outfits before
You should try on all your outfits a week before your shoot and take phone pictures of yourself standing and sitting in them to get a feel for how they will look on the day. If you’re not happy with your choices, then you have some time to find other alternatives. Think about which friends wardrobes you can raid or if there are any cool charity shops near you where you might find some gems.
Don’t forget about accessories! A little goes a long way, they can add so much. Think about your jewellery, any hats/hair accessories or even bags you feel would compliment your outfits and be relevant to your brand. Maybe you have a favourite coordinating scrunchie you like to wear around your wrist when working?
Be sure to iron/steam your clothes before your session and consider bringing them in a garment bag so they don’t crease as much.
Don’t leave your outfit choices until the last minute as you’ll feel stressed and unprepared – we don’t want this!
If you’re a client of mine with a shoot coming up, feel free to send me your outfit choices if you’re undecided on what to wear for your personal branding session.
And those are my top tips on what to wear for your personal branding session. If you’re still stuck for ideas, check out my personal branding gallery to see what previous clients of mine have chosen to wear on their shoots.
I’d love to hear from your if you’re planning a shoot and in need of a photographer. Feel free to get in touch via my contact page. To read more handy tips around personal branding photography, check out the rest of my blog. For my day-to-day ramblings and to see what I’m up to regularly, my Insta is here. See you in the next one!