You’re likely here because of two things – A) you like reading my blog posts (hello), or B) you want to know how to make the most out of your images from a recent brand photography session you’ve just had. Well, I’m pleased to share with you 5 different ways to use your brand photos that you might not have thought about yet! Let’s get into it.
Social Media
We’ll start off with some of the more obvious places to use your images. Social media. Here are a few ways to use your new images that you might not have thought of yet:
Update all of your social media profile pictures to the same image (IG, FB, Twitter, LinkedIn, Pinterest, TikTok).
Create new banner/cover photos for all social media platforms (FB, Twitter, LinkedIn, Pinterest, TikTok) and remember to tweak each one to fit the dimensions as all platforms are different.
Start using your images when creating graphic style posts across all platforms (IG, FB, Pinterest, LinkedIn).
Use them as Reel & Highlight cover photos or to make your feed look cohesive on IG.
Use them on Stories, in Reels & TikTok video’s and Posts.
Website
Now, once you’ve updated your social content, it’s time to work on the big W. You guessed it, your website. Your website is your virtual shopfront and you want it to look just as polished as if it was a high street store. Here are some ways to use your new images:
Home Page
The homepage is the one that gets your audience hooked and eager to read more about your business. You have to be using images on this page so that customers know who you are, what you do and what you’re selling. If it’s not clear what your main mission is on the homepage of your website, you’re loosing out on so many customers.
Because I’m a photographer and images are everything, for me it makes sense to have my work as my header image. I’ve chosen images that compliment each other and showcase what I shoot – products, people and events.
If you’re service based without an outcome like my own services, I would recommend you use a photograph of yourself in your banner to make a great first impression. This introduces people to you right from the get go, especially if you’re a one-woman band who provides a service and is relying on making a connection with people from the very first interaction with your brand.
Services/Products Page
You should have images on every page of your website. There I said it! For product based businesses, it’s kind of a given but even if you’re service based you can really utilise your website’s real estate by levelling it up with lots of quality images. Using my biz as an example, on my service pages I have examples of previous work with lots of different clients. If you’re a coach or you work with clients digitally, you could share action shots, so images of you working or detail/filler shots. These are images that help tell the story of what it is you do which helps potential clients understand more about how you can help them without showing a picture of your face. These types of images are typically close-up shots of hands at work, your office space or anything significant to your business.
About Page
This one is pretty self-explanatory but you’d be surprised by how many people miss this one. Your about me page should have images of you and your team on it. People buy from people and before your customers cough up their cash, they want to see who it is they’ll be supporting before parting ways with their money. It’s a trust thing, if you’re a faceless business trying to grow, you should consider sharing who is in your team and displaying this on a dedicated webpage so your customers can get to know you better. For me, there’s nothing worse than visiting an about me/us page and there’s no photos of the team. It makes the business a little less credible and lacking in personality.
Contact Page
Yes, you should even have images on your contact page. Even if it’s just one. It can be an image of you that will stay in the brain of someone who’s just filled out your contact form or it can be a filler image of a laptop/phone as that translates to “get in touch”.
Blog Page
One of the last places you should be using images on your website is your blog. I personally love seeing images on blogs (maybe because I’m a super visual person) as it helps to break up some of the text and make it easier to read. You don’t have to go overboard but images help tell stories so be sure to include them into your blogs.
So, you’ve got your social media and website down to a T, it’s time to explore some other options of where to use your image content.
Marketing Materials
All of your image content can be used on various different marketing materials. They can be used on:
Leaflets & Posters
Business Cards
Stickers
Display Prints At Trade Shows
Menus
Clothing & Bags
Loyalty Cards & Gift Vouchers
Mugs
Keyrings
And in:
PDF Guides
Presentations
Adverts in local directories
Media Kits
Proposals
Books you write (Cover photo, author photo, images within the book)
Calendars
And there we have it! This one was a long one so thanks for sticking with me. If you have some more time and want to read more tips on all things brand photography, be sure to check out my other blog posts here. To find out more about me on a day-to-day basis, I’ll leave my Instagram here. If you’re keen to up-level your image content then please get in touch.
Speak soon,
Beth x