When Sally first approached me, she had just started her mindset coaching business. She wanted to get some imagery that she could use for her website and social media as she started to launch and build her business.
Sally felt it was important to show that her clients could feel that they can trust her and feel safe to open up and be vulnerable with her. She also wants her clients to feel reassured that they’ll get the outcome they’re looking for and so the whole vibe of the session was to portray her as confident, relaxed, personable and approachable. Sally would describe her brand as trustworthy, credible, authentic, powerful and impactful.
We decided to create a mix of headshots, lifestyle portraits, action shots of her at work and some detail/filler shots thrown in there as well.
Take a look at some of my favourite images from her December session.
If you’re a coach looking to create a fresh bank of image content, then please reach out to see if I can help. You can head on over to the contact page or email me directly at hello@bethanylavinphotography.com to get the ball rolling. In the meantime, check out more blog posts and my personal branding gallery too.