When people hear “personal brand photography,” they often think it’s just a new way of saying “headshots.” But if that’s all you’re walking away with, you’re seriously missing out.
Personal brand photography is about capturing the full story of your brand – your energy, your process, your products/services and the little moments that make your business yours.
So, what’s the difference?
A headshot is typically a handful of photos, taken against a plain background, usually good for LinkedIn or a company bio page. It’s great for a quick fix, but you’re limiting yourself and the capabilities that a bigger shoot can bring.
On the other hand, a personal brand shoot gives you:
– A full gallery of images for your website, social media, email marketing & more
– A chance to show what you do, how you do it and the vibe your clients can expect from you
– Personality-packed content that’s consistent and helps you stand out
– Space for storytelling – your values, your process, your products/services
– Strategic variety: banner crops, portrait vs. landscape, room for text overlays
In a world where people buy from people, investing in imagery that feels like you – confident, approachable, professional and real – is one of the best ways to connect with your audience and build trust.
Because you’re not a faceless, bland, uninspiring business, you bring the magic to your brand.
Final Thoughts
So, you tell me. Do you want your brand to stand out and make an impact, or blend in to the crowd and become forgettable?
Having thoughtfully created imagery that reflects you in the most authentic way is what helps you stand out. It’s a big piece of the brand identity puzzle and needs to be considered when you’re thinking about the big picture work.
If now’s the time to start showing up in a way that feels intentional with bespoke imagery tailored to your brand, let’s chat. I love helping female business owners create images that truly reflect who they are, what they do and how they do it.